Objectives
The Jacksonville Zoo and Gardens has been a pillar in the Jacksonville community since 1914. The primary objective of this piece is to display the financial information that is required to be listed for nonprofits while honoring the brand standards of the company. The goal is to promote new donors and encourage previous local donors to donate again.
Solutions
The primary goal of visitors to the zoo is to view the animals, so the solution was to incorporate their goals with the brand’s. Using my own photography to highlight the favorites of the Zoo, along with the information, sets a friendly tone to the customarily sterile tone of an annual report.
Program:
Adobe InDesign
Adobe Lightroom
Adobe Illustrator
Skills:
Layout Illustration
Photography Photo editing
Typography
