Objectives
Be More Chill the musical has recently been re-adapted for performance off-Broadway after years of being off stage. The main objective of this project is to upgrade the branding used for the musical to better reflect its growing success and revival off-Broadway.
Solutions
Based on Bradbury Thompson’s iconic style, the re-branding of the musical focused on the idea of rebirth into a modern era. This sci-fi comedy musical centers on life changes which are displayed in the idea of advancing technology, and bringing that reflection into this re-branding ties into the idea of an upgraded system for the rebirth of the show.
Program:
Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Skills:
Branding
Illustration
